Pop-up Design

This group project was undertaken for the Aperol brand, aiming to breathe new life into it. Set in Padua, Italy, the brand's main city, our objective was to revitalize its presence. Our team, comprising an Art Director, Graphic Designer, and Interior Designer, collaborated to design a pop-up experience. We conceptualized a greenhouse to harvest plants for cocktails, a walk-in pool installation, and various event mock-ups. Infusing the brand's signature colors, we aimed to evoke a vibrant summer atmosphere throughout. Above all, our primary focus was to accentuate the brand's core values. Aperol, known as the indispensable drink of summer for many, served as our inspiration for this project!